{"id":176436498,"date":"2014-05-12T00:42:18","date_gmt":"2014-05-12T05:42:18","guid":{"rendered":"http:\/\/kalamu.com\/neogriot\/?p=176436498"},"modified":"2014-05-12T00:42:18","modified_gmt":"2014-05-12T05:42:18","slug":"video-24-people-who-applied-for-the-worlds-toughest-job-were-in-for-quite-a-surprise","status":"publish","type":"post","link":"https:\/\/kalamu.com\/neogriot\/2014\/05\/12\/video-24-people-who-applied-for-the-worlds-toughest-job-were-in-for-quite-a-surprise\/","title":{"rendered":"VIDEO: 24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise"},"content":{"rendered":"

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\"ADWEEK\"<\/p>\n

April 14, 2014<\/p>\n

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24 People Who Applied <\/span><\/h1>\n

for the World’s Toughest Job <\/span><\/h1>\n

Were In for Quite a Surprise<\/span><\/h1>\n

A brand’s great gotcha videos<\/span><\/h1>\n

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By\u00a0Tim Nudd<\/span><\/a><\/span><\/h1>\n
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Here’s a pretty cool project from Mullen for a client we won’t immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or\u00a0click here<\/span><\/a>\u00a0to find out.)<\/span><\/p>\n

The Boston agency posted\u00a0this job listing<\/span><\/a>\u00a0online for a “director of operations” position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:<\/span><\/p>\n

\u2022 Standing up almost all the time<\/span>
\n\u2022 Constantly exerting yourself<\/span>
\n\u2022 Working from 135 to unlimited hours per week<\/span>
\n\u2022 Degrees in medicine, finance and culinary arts necessary<\/span>
\n\u2022 No vacations<\/span>
\n\u2022 The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays<\/span>
\n\u2022 No time to sleep<\/span>
\n\u2022 Salary = $0<\/span><\/p>\n

The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.<\/span><\/p>\n

Check out what happened below. It’s worth watching to the end.<\/span><\/p>\n